{"id":50456,"date":"2026-11-03T16:11:03","date_gmt":"2026-11-03T22:11:03","guid":{"rendered":"https:\/\/digitalreportmx.com\/?p=50456"},"modified":"2026-11-03T16:11:03","modified_gmt":"2026-11-03T22:11:03","slug":"oxxo-retina-media-evoluciona-a-oxxo-media","status":"publish","type":"post","link":"https:\/\/digitalreportmx.com\/index.php\/2026\/11\/03\/oxxo-retina-media-evoluciona-a-oxxo-media\/","title":{"rendered":"OXXO-Retina Media evoluciona a OXXO Media"},"content":{"rendered":"\n<p><kbd>Ciudad de M\u00e9xico<\/kbd><\/p>\n\n\n\n<p> OXXO anunci\u00f3 la evoluci\u00f3n de Retina Media, su plataforma de retail media, a OXXO Media, un nombre que capitaliza su reconocimiento entre marcas y agencias de la industria de productos de consumo y medios. <\/p>\n\n\n\n<p>Con casi 25 mil tiendas en M\u00e9xico, alrededor de 13 millones de clientes diarios y m\u00e1s de 29 millones de usuarios de Spin Premia, la plataforma combina sus capacidades tecnol\u00f3gicas con el sentido humano que hacen posible la operaci\u00f3n de OXXO para conectar a las marcas con los consumidores, especialmente en el momento de compra.<\/p>\n\n\n\n<p><br>Las tiendas OXXO tienen un papel relevante en las decisiones de consumo. <\/p>\n\n\n\n<p>De acuerdo con eMarketer, cerca del 89% de las compras de bienes de consumo masivo en la regi\u00f3n se realizan en establecimientos f\u00edsicos, mientras que Trinity McQueen y Co-op Media Network reportan que el 68% de las personas llega a una tienda de conveniencia sin una lista de compras definida. <\/p>\n\n\n\n<p>Este contexto abre oportunidades para que las marcas conecten con los consumidores en distintos momentos de su recorrido de compra mediante OXXO Media, una propuesta que integra tecnolog\u00eda, datos, segmentaci\u00f3n y medici\u00f3n a trav\u00e9s de cuatro pilares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-Store: publicidad integrada en la infraestructura f\u00edsica de las tiendas OXXO, y una red de pantallas digitales que llegar\u00e1 a casi 7,000 establecimientos al cierre de 2026.<\/li>\n\n\n\n<li>Direct-to-Consumer (D2C): canales de comunicaci\u00f3n directa, como correo electr\u00f3nico, RCS, Push Notifications, SMS y WhatsApp.<\/li>\n\n\n\n<li>On-site: espacios publicitarios en plataformas propias, como el sitio web de OXXO y la app de Spin Premia.<\/li>\n\n\n\n<li>Off-site: campa\u00f1as en plataformas externas, como Meta, Google y aplicaciones de delivery, potenciadas por la first-party data de OXXO.<\/li>\n<\/ul>\n\n\n\n<p>\u201cDetr\u00e1s de cada tienda OXXO hay personas que, con su trabajo diario, hacen posible la experiencia de millones de consumidores.<\/p>\n\n\n\n<p> Ese componente humano es parte de lo que somos como compa\u00f1\u00eda y tambi\u00e9n de lo que da sentido a la evoluci\u00f3n de Retina Media a OXXO Media: una nueva etapa que refleja la identidad de OXXO y la relaci\u00f3n cotidiana que construimos con las personas, adem\u00e1s del profundo conocimiento que tenemos del consumidor mexicano\u201d, coment\u00f3 Juan Restrepo, Director de OXXO Media.<\/p>\n\n\n\n<p><br>Con esta evoluci\u00f3n, OXXO ampl\u00eda el alcance de su ecosistema de negocio y consolida a su plataforma de retail media como una v\u00eda estrat\u00e9gica para desarrollar nuevas oportunidades comerciales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1024\" src=\"https:\/\/digitalreportmx.com\/wp-content\/uploads\/2026\/11\/1000491421-875x1024.jpg\" alt=\"\" class=\"wp-image-50458\" srcset=\"https:\/\/digitalreportmx.com\/wp-content\/uploads\/2026\/11\/1000491421-875x1024.jpg 875w, https:\/\/digitalreportmx.com\/wp-content\/uploads\/2026\/11\/1000491421-256x300.jpg 256w, https:\/\/digitalreportmx.com\/wp-content\/uploads\/2026\/11\/1000491421-768x899.jpg 768w, https:\/\/digitalreportmx.com\/wp-content\/uploads\/2026\/11\/1000491421.jpg 1094w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ciudad de M\u00e9xico OXXO anunci\u00f3 la evoluci\u00f3n de Retina Media, su plataforma de retail media, a OXXO Media, un nombre que capitaliza su reconocimiento entre marcas y agencias de la industria de productos de consumo y medios. Con casi 25 mil tiendas en M\u00e9xico, alrededor de 13 millones de clientes diarios y m\u00e1s de 29 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[19,16],"tags":[],"class_list":["post-50456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-relevante-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ciudad de M\u00e9xico OXXO anunci\u00f3 la evoluci\u00f3n de Retina Media, su plataforma de retail media, a OXXO Media, un nombre que capitaliza su reconocimiento entre marcas y agencias de la industria de productos de consumo y medios. 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